Representatives' "put-you-on-hold music" matters

Photo Credit: Texastribune.org

Ever thought about that hold music your Congressional Representative uses? Me either, but Roll Call’s Kate Tummarello says there’s a method behind the music to wait to. She writes, “On the House side, members get two choices, silence or patriotic music. Senator have more options: silence, classical, instrumentals of popular music, patriotic music and country.” Although the options are limited, the hold music each office chooses, make a difference when constituents call according to marketing professor James Kellaris.” Find the story at Roll Call.com.