TechPresident is blogging about a study that breaking down the anatomy of a viral video. A Cal State political scientist on Wednesday released his findings on what made the winter 2008 will.i.am video "Yes We Can," such an enormous hit. Tech President’ blogging “the celebrity-filled 5-minute ode to Barack Obama and the meaning of his campaign, was an internet sensation that pulled in some 5.4 million YouTube views in its first month.” With the caveat that video virality is "complex and multidirectional," Wallsten finds. But it’s no thanks to the media. Wallsten found that "although journalists covered 'Yes We Can' extensively during its first month online, there is no evidence that media reports contributed to the video going viral."
